About S A D E

S A D E Collection began with sincerity and purpose — a dream to take my family & me on our first Umrah trip.
I’m Seval, the founder, & it all started on TikTok, where I began selling prayer mats, hijabs, & oud to save for Umrah. What started as a small effort soon turned into something much deeper & greater than I ever imagined.

When I began receiving constant orders through TikTok, I realized how much barakah there was in this work. I wanted to continue — not just for myself, but to help muslims around the world grow closer to their deen & earn hasanat together.
My goal has always been to build something halal, meaningful, & full of barakah — where every order carries an intention for the sake of Allah.

Through every sale & every package sent, I realized this was more than just a business or a means to save for Umrah — it became a way to remind others of Allah, to bring the beauty of remembrance into people’s homes, & to be a small source of light for anyone striving to stay connected to their deen.
That’s when I decided to make this an official place where muslims — & even non-Muslims — can find comfort.

indeed, in the remembrance of Allah do hearts find rest. — Surah Ar-Ra’d 13:28

At S A D E, our mission is simple: to remind hearts of their Rabb, for we will all one day return to Him.
Everything we have, & everything we are, belongs to him. He created us, & to him is our return.

Through every product, every reminder, & every small act, may S A D E be a means for us all to remember our true purpose — to worship, to give, & to grow closer to the one who created us.
May Allah place barakah in this work & accept it from all of us.
Ameen.